In Amsterdam’s De Pijp, the Heineken Experience occupies a surviving part of the brewery complex that grew here from 1867. Its listed brewhouse, copper kettles and later industrial buildings trace the shift from a working factory to a museum and brand experience.
Quick facts
Gerard Heineken’s mother laid the foundation stone of the Stadhouderskade brewery on 17 May 1867.
The surviving listed brewhouse at Stadhouderskade 78 was built in 1911–1913 and has a tiled façade frieze depicting hop cones and the brewery name.
Amsterdam’s last Heineken batch was brewed on 30 December 1987; the last bottles left the line on 20 April 1988.
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Guide
The Heineken Experience stands in De Pijp, in Amsterdam’s Oud-Zuid district, on a brewery site that began outside the city’s old Singelgracht boundary. The name can make the place sound older than the building visitors see. Gerard Adriaan Heineken bought the central-city brewery De Hooiberg in 1864; he did not buy this building. He moved brewing to the Stadhouderskade as Amsterdam’s industry expanded beyond its historic core.
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