The Heineken Experience occupies the company’s original Amsterdam brewery, where brewing ran from 1867 to 1988. The industrial building now explains how a local brewery grew into an international brand.
Quick facts
- The original brewery began brewing in 1867.
- Production at this site ended in 1988.
- The building now operates as a self-guided brewery history and process experience.
Tours through this place
More places in Amsterdam
A'DAM Lookout Tower
A’DAM Lookout crowns the former Shell tower across the IJ, giving Amsterdam Noord a vertical landmark and visitors a broad view back toward the historic center. From here, the city reads as water, rooftops, bridges, and new development in one panorama.
Albert Cuyp Market
Albert Cuyp Market runs along the busy commercial spine of De Pijp, a neighborhood built during Amsterdam’s nineteenth-century expansion. Its stalls bring food, household goods, and local conversation into the street.
Amsterdam Centraal Station
Amsterdam Centraal stands on an artificial island in the IJ, its ornate brick façade by Pierre Cuypers marking the city’s nineteenth-century connection to a national rail network. Watch ferries and trains meet here, where Amsterdam’s historic center faces the water.
Amsterdam Dungeon
The Amsterdam Dungeon is a theatrical attraction that uses actors and staged scenes to interpret episodes from the city’s past. Its deliberate blend of performance and history makes this a useful place to notice how a story changes when visitors become part of the set.
Amsterdam Museum
The Amsterdam Museum tells the city through objects and many voices, linking historic artifacts with stories from residents today. Its collection spans paintings, clothing, photographs, documents, and everyday things, a reminder that a city’s identity keeps changing.
Amsterdamse Bos
Amsterdamse Bos is a hand-planted urban forest created during the economic crisis of the 1930s. Its broad scale, woods, water, and meadows make it feel unlike the compact parks inside Amsterdam’s ring.
